Dealer Letter
TO:
ALL PORSCHE DEALER PRINCIPALS ALL PORSCHE SERVICE MANAGERS ALL PORSCHE PARTS MANAGERS
DATE:
MARCH 15, 1991
SUBJECT:
SERVICE ACTION, FUEL GAUGE SENDING UNIT, 911 CARRERA 2 AND 4
Enclosed, for your information, is a copy of the Service Action announcement that will be sent next week to all owners of 911 Carrera 2's and 4's that were produced with a fuel sending unit manufactured prior to October 26, 1990. This sending unit, while incorporating the latest in solid state electronic technology to provide fuel levels as well as the necessary inputs to support some features of the trip computer, unfortunately had less reliability than we deem acceptable for a Porsche. Those manufactured subsequent to October 25, 1990, have been rigorously tested and are reliable. Therefore, unless found to be inoperative, there is no need to replace units manufactured after October 26, 1990.
As announced in the letter to certain Porsche Owners, we will replace all fuel sending units manufactured prior to October 26, 1990. To accomplish this expeditiously and with minimal inconvenience to Porsche Owners, we are commencing a Service Action. The Service Action is applicable to 1989, 1990, and 1991 Carrera 2's and 4's produced with a fuel sending unit manufactured prior to October 26, 1990. The technical details of this Service Action; i.e. applicable VIN'S, information necessary to identify the units needing replacement, and warranty claim procedures, are being sent to you under separate cover as Technical Bulletin Group 2, No. 9101.
In addition, to minimize the inconvenience to Porsche Owners with vehicles involved in this Service Action, you are authorized to provide a rental car for one day. Porsche Cars North America, Inc. will reimburse you up to $30.00 for the one day rental car.
As an alternative, you may elect to send your technician to the home or office of the Porsche Owner and complete the repair at that location; Porsche Cars N.A. will reimburse you $30.00 for the travel associated with each off site repair. The procedures for the replacement or inspection for the correct unit are minimal and can easily be accomplished at a location more convenient to the Porsche owner. Many dealers have requested authorization for such a procedure in the past, and we feel this Service Action is the appropriate time to implement this procedure.
The failure of the fuel sending unit has been inconvenient to Porsche Owners. As daunting as this episode could be, it is also an excellent opportunity for you, the Porsche dealer, and Porsche Cars North America, Inc. to show these Porsche Owners that we appreciate their purchase of a Porsche, their patience while this technical problem was solved, and lastly our intention to make the Porsche Ownership Experience as pleasurable as possible. This opportunity for a positive contact can also be an effective time to merchandise the special Service, Parts, Accessories, and Boutique offerings your dealership has for the 911 Carrera 2 and 4.
As a gesture of our appreciation, we are shipping to you an appropriate number of copies of the new book, Porsche - The Fine Art of the Sports Car, for your presentation to each Porsche Owner at the completion of the Service Action. There is an important note about this book which you need to be aware of. To minimize your acquisition and stock costs, we are specially reducing your dealer cost to $35.00 (PNA 000 099) from the normal Boutique dealer price of $50.00 (BOU 506 000). As a result of this special pricing, we will not be paying a warranty markup on this book.
To assist both of us in segregating these special purchases for the Service Action from those for sale through your Parts Department, not later than September 15, 1991, all purchases of this book will be reconciled with the Service Action claims submitted by your dealership. Any book purchases under the reduced pricing, in excess of the number of Service Actions completed, will be invoiced to you at an additional cost of $15.00.
If you have any questions regarding this Service Action, please contdct your District Service Manager.